If it's mean to make profit, then it’s time to be mean Canada

Cut the Emotional Discounting, Not Just Hair

Alright, Canadian hairdressers hold onto your toques, let's get real and a little bit cheeky. We know we're the nicest folks on the block—so nice that you're practically giving away haircuts and apologizing! But let's face it, "Sorry, here's a discount" might as well be our national hairdressing catchphrase. It's time to stop the emotional garage sale and start pricing like the business owners you are!

Profit-First: Because Your Business Isn't a Charity

Here’s a revolutionary idea: make money! The profit-first approach is like putting on your oxygen mask first; it's not selfish, it's just plain smart. Every decision should make your bank account jump for joy and turn you into a keener for dollars. Cover your costs, stash some cash, and maybe, just maybe, go all out and do something crazy, like retire one day. 

Emotional Intelligence: More Than Just Feeling Fuzzy

Being in touch with your feelings is great and all, but your business isn't a daytime soap opera. Use that emotional intelligence to recognize when you're being a pushover. Clients walking all over you? That's a big no. You don’t have to be mean to stand firm, price what you need and want to live, and watch as the right clients flock to you!

Setting Boundaries: Not Mean, Just Clear

Time to set some salon ground rules, and no, you don't have to be the villain in this story, we won’t be causing a kerfuffle. You are just telling people how to do business with you, i’ts that simple. No one flinches when your double double goes up to a twoonie, we just know that is how it’s done.  It's not about scaring clients; it's about educating them on how you do things. Communicate like you're giving directions: clear, direct, and with fewer hand gestures. You'll be surprised how many people respect a well-placed "No, thank you."

Conclusion: Laughing All the Way to the Ban

It's time to turn those giggles into gold! Adopting a profit-first mentality and flexing your emotional muscles can be a fun ride, not a guilt trip. So, wave goodbye to unnecessary discounts, embrace your worth, and let's make your salon the thriving, laughter-filled, cash-positive wonderland it's meant to be. Go on, Canucks, make 'em smile and make that money! There’s no more room for “sorry”.

-Jennessa Couture

Jennessa Couture is a DTH coach and salon owner. Transform your business with Jennessa as your coach by scheduling a discovery call, here.